Vespa’s Turkish dealer store needed to sell scooters, accessories and the idea of a Vespa at the same time. The site takes the brand’s own confidence literally: a yellow scooter on a yellow field, cut with a diagonal so the page has motion before anything moves.
Model pages are built as comparison tables in disguise: the same six facts, in the same place, for every scooter. Helmets and accessories follow as a clean white product row so the hero colour never competes with the merchandise.
