A hardware store that is easier to navigate than the real one.
Client
Nalburcuk
Sector
Hardware retail
Year
2021
Role
UI/UX designer
Scope
E-commerce
Nalburcuk is an online hardware store: thousands of items, most of them small, many of them looking alike. The site borrows the logic of a well-run physical shop, where the aisles are labelled and the person behind the counter knows where everything is.
A deep category menu is always visible on the left; the promo hero is loud (orange, one tool, one offer) but short. Product listings prioritise the specification line over the photograph, because that is how a tradesperson actually shops.
