Foryel Pet sells food and supplies for cats, dogs, birds, fish and small animals. The most useful thing the homepage can do is ask one question: who are you shopping for? The coloured category circles answer it in a single tap.
Beyond that the store is bright, white and uncomplicated. Product photography sits on clean backgrounds, subscription options are explained in one line, and the brand’s French bulldog appears exactly once, in the hero, where he belongs.
