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Cat. 30 · Web & commerce

Aydınlı

Figs from Aydın, photographed like jewellery.

Client
Aydınlı
Sector
Organic food
Year
2020
Role
Art director, UI/UX
Scope
E-commerce
Aydınlı organic food e-commerce site with a fig hero and produce photography.

Aydınlı grows and sells organic figs, olives and produce from the Aegean. The brand’s whole story is the land, so the site is built as a sequence of landscapes with products photographed close and in natural light.

The shop layer is light: a certification strip (organic, traceable, seasonal) right under the hero, then product cards with origin and harvest information where other stores put marketing copy. The typography leans warm and slightly old-fashioned on purpose.