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Cat. 10 · Web & commerce

The Sultan Store

Jewellery e-commerce that lets the metal do the talking.

Client
The Sultan Store
Sector
Jewellery
Year
2025
Role
Art director, UI/UX
Scope
E-commerce, Campaign visuals
The Sultan Store website on a laptop: a full-bleed lifestyle photo and gold accents.

A quiet grid, a single gold rule and product photography on pure white. The seasonal campaign takes over the hero; everything below stays the same so returning customers never lose their bearings.