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Cat. 11 · Web & commerce

Renova

An SAP partner site built around one promise: better sales performance.

Client
Renova
Sector
SAP consultancy
Year
2025
Role
Art director, UI/UX
Scope
Corporate site
Renova website on an iMac: dark hero with a glowing bar chart and the SAP Sales Cloud headline.

Renova implements SAP Sales Cloud for mid-size companies. Their audience is a sales director who has been burned by a CRM rollout before, so the site does not talk about features. It talks about the one number that person is measured on.

A dark hero with a single lit bar chart sets the tone; the rest of the page is white, short and specific: what gets implemented, how long it takes, who has done it before. The mobile version keeps the dark opening and drops everything decorative.