Building a digital future, in a blue that is not everyone else's blue.
Client
Sekom
Sector
IT infrastructure
Year
2021
Role
Art director, UI/UX
Scope
Corporate site
Sekom designs and runs IT infrastructure for enterprises. The brief asked for something that would not be mistaken for the other twenty integrators in the market, most of whom share the same shade of blue.
The answer is a deeper, almost navy field with a fine wave pattern that reads as data without literally drawing servers. The solutions grid uses one-line labels and simple line icons; the client logos sit in a restrained band at the bottom so they act as proof rather than decoration.
