Pınar is one of Türkiye’s best-known food brands, and its digital campaigns speak to families. This microsite carried a seasonal campaign: recipes, product news and a competition mechanic, all in the brand’s green.
The design keeps the brand’s warmth (rounded shapes, family photography, generous white) while giving the competition entry form a clear, single path. Everything was built to be updated weekly by the brand team without a designer in the loop.
