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Cat. 34 · Web & commerce

Mono

Coffee beans, roasted dark, site to match.

Client
Mono Coffee
Sector
Coffee
Year
2019
Role
Art director, UI/UX
Scope
E-commerce
Mono coffee e-commerce site with a dark hero, beans and cold brew sections.

Mono roasts and sells specialty coffee. Coffee brands split into two camps, bright and playful or dark and serious; Mono is firmly the second, and the site commits to it with a near-black canvas, torn-paper edges and photography lit like a bar at night.

The shop is organised by how the coffee is drunk (espresso, filter, cold brew) rather than by origin, which is how most customers actually decide. Subscription and single-bag purchases sit side by side on every product page.