Over the years I have art-directed social media for a long list of brands, among them Sinpaş, Nurol, Sekom and several consumer labels. The volume is the challenge: dozens of posts a month, several designers, and a brand that has to look like itself on a Tuesday in November as much as on launch day.
The answer is never a template but a system: a fixed grid, two or three type sizes, a rule for how photography and colour blocks meet, and a small library of recurring formats (announcement, campaign, holiday, hiring). With those in place, the tenth designer produces work indistinguishable from the first.
