Bimser

Bimser builds document management and business-process software for large organisations, a category that usually sells itself with screenshots of dashboards. The site takes the opposite route: people first, product second. The hero is a portrait against deep blue with a single promise, and the product appears only once the visitor has decided to keep reading.

Underneath, each product line gets a short, evenly weighted section with one illustration and three lines of copy. The layout holds the same rhythm on the phone so the sales team can send one link to everyone.