Three programmes, one visual grammar: the Coding Marathon, Cloud Summit and Women in Tech.
Client
Huawei Türkiye
Sector
Technology
Year
2024
Role
Art director
Scope
Campaign key visuals, Event branding, Social
Huawei Türkiye runs a calendar of developer and community programmes, each with its own partners and deadlines. The work was to give them a shared visual grammar (deep blues, a light ribbon, bold sans headlines) that survives being handed to five different production teams.
Each key visual starts from one object: a laptop, a bridge at night, a letter W filled with portraits. Everything else is typography and a date.
