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Cat. 25 · Web & commerce

Yapı Merkezi

A housing project site that sells the terrace first.

Client
Yapı Merkezi
Sector
Real estate
Year
2017
Role
Art director, UI/UX
Scope
Project site
Yapı Merkezi housing project site with a rooftop terrace render and a “60 months, zero interest” headline.

A project site for Paşaköy Konutları, a housing development by Yapı Merkezi. Property sites tend to open with a façade render; this one opens with the terrace, because the terrace is what people imagined themselves on.

The payment offer is stated in the headline in plain numbers. Below it, floor plans, location and construction progress each get a compact section, and the contact form asks for exactly two things. The palette follows the developer’s corporate grey and orange.