Nazdem is a single-estate olive oil from the Aegean. The work covered the bottle and label as well as the brand’s online presence, and the two were designed together so the site looks like the shelf and the shelf looks like the site.
An aerial photograph of the grove is the only background. The bottle stands in front of it at full height, the label repeats the grove pattern, and the copy is limited to origin, harvest year and acidity: the three things a serious buyer reads first.
