A consumer loan landing page with one button that matters.
Client
ICBC Turkey
Sector
Banking
Year
2022
Role
UI/UX designer
Scope
Campaign landing, Loan application flow
ICBC Turkey needed a landing page for a consumer loan campaign that would be the destination for TV, outdoor and display at the same time. The page had one job: get a qualified applicant to press one button.
The layout is a single white column with the campaign character, three plain benefit lines and a red apply button that stays in view. Everything the compliance team required lives below the fold in readable type rather than in a footnote. The application flow that follows keeps the same three-step structure on desktop and phone.
