A licensed payment institution that wanted to look like a bank people would actually choose.
Client
FzyPay
Sector
Payments
Year
2025
Role
Art director, UI/UX
Scope
Corporate site, Card programme pages, Mobile
FzyPay issues cards and wallets for consumers and businesses in Türkiye. The site had to carry regulatory weight (licences, developer documentation, corporate governance) while selling a card programme to shoppers.
The answer was a two-speed layout: a bright, photographic hero for the card, then a calm, documentary structure underneath for FzyWallet, FzyBusiness and the developer centre. Cards are always shown at an angle, never flat, so the product reads as an object rather than a logo.
